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I hope you write here more often... can be busy, and seem like a chore, but it’s purer than having to stand behind the corporate party line 🫡

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Hi Tony - this was the best synopsis of the watch world I've read lately. This year, I've found myself wondering if there's simply not much left to say about watches as the price and interest-level has exploded during the pandemic. It's felt like the end of the watch road, but maybe I've just missed Rescapement.

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Sep 4, 2023Liked by Tony Traina

Tony, Keep thinking, observing and writing. A change is coming. Not sure in which direction(s) we (watch collectors) are heading. There will always be new thinkers and artists to bring us smiles. The universe is so vast and unknown. Or our watches will be like our grandparents’ china dishes that you can’t even giveaway.

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I think we all have been feeling a change in the air. Your point about disdain for the watch media made me thoughtful. The media was created out of necessity, as watch brands couldn’t (wouldn’t?) do the job of properly marketing what they were selling. And so the media gets accused of being biased, which in a way, it always has to be to some extent. I feel like that’s where the biggest change could happen. Watch enthusiasts naturally seek technical truth in watches, so they expect the same of “their” media. If the media shifts to accommodate not only the brands that they are friends with, but also these discerning and critical minds, it will become as big a powerhouse as the fashion media is to clothing. And not just big...sustainable. And the disdain will morph into ongoing fuel for the hobbyists, and eventually, respect. But this is me writing without my morning caffeine!

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