5 Comments

Thanks for the great discussion. I would counter your closing statement with, "Neither does timelessness come with a premium." Money may be a qualifier that many people use to measure timelessness, but not me. Just because a watch is a high-priced or a luxury item does not mean it is, by default, timeless.

Timelessness is hard to define. I think there are some main characteristics. For example, a timeless watch strikes the right balance between being fashionable, usable, iconic, affordable, and reliable. I think timelessness has a personal bias built into it. For example, the watch has to evoke that "this is me" feeling. It has to fit in with that image you have of yourself in your head (your brand, for lack of a more eloquent way of saying it).

For example, I've got a G-Shock GAB2100C-9A (yellow Casio-Oak). It is by far not the most expensive, but it is fashionable, has an iconic style, and, most importantly, is a reliable buddy that you can count on and wear on any adventure you have, which is the definition of timeless coming from a simple guy who grew up in Calumet City on the south side of Chicago.

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100% agree - there's an enduring quality about a good g-shock just as much as a good patek, and i love both equally.

p.s. my grandparents are just across the border in merillville :)

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Salacious.

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😽

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This was a great morning read!

Keep up the good work Tony!

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