Interesting. One more recent perspective is it hurts the luxury brand if they come off as too “merchy” (exploiting their name while trying every avenue to make sales) but doesn’t seem to be the case back then during the era of Art Deco prominence
funny, I had made a parallel to modern-day "merchiness" as you call it (also "logo slapping" if you wanna get derogatory) but left it on the cutting room floor. i think awareness of brands, luxury ones in particular, was never at the risk of reaching a point of saturation the way it is today (social media, etc.), and likely wasn't a major concern like it can be today.
As someone who has left Instagram in the trash heap of history long ago, I am grateful for this post and would gladly welcome more.
noted!
Interesting. One more recent perspective is it hurts the luxury brand if they come off as too “merchy” (exploiting their name while trying every avenue to make sales) but doesn’t seem to be the case back then during the era of Art Deco prominence
funny, I had made a parallel to modern-day "merchiness" as you call it (also "logo slapping" if you wanna get derogatory) but left it on the cutting room floor. i think awareness of brands, luxury ones in particular, was never at the risk of reaching a point of saturation the way it is today (social media, etc.), and likely wasn't a major concern like it can be today.
Makes sense
Always a pleasure to read your musings. Love what you have to say, and how you say it! Keep 'em coming!
thanks Ken, always great to hear from you and hope you're doing well out in L.A. – my next WBAW visit can't come soon enough!
Fabulous writing as ever Mr T. Thanks so much and lovely to see a little more Rescapement of late!
thank you! and more to come, hopefully
Love it - the Cartier deco era was insane. Time for the smoking paraphernalia revival!