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I get it that Massena is a big name in the watch space but is anyone else a bit weirded out that he is literally building a business on replica watches?

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Feb 23, 2022Liked by Tony Traina

While all well-executed and tasteful, each design has left me cold.

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author

it's a fair point...thus far he has focused on zombie brands where the current holders of the IP have no interest in reviving their heritage. For me, I respect homages like this that keep alive the lore of some of these rare vintage watches that most of us will never have the change to see/own.

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