15 Comments

Great post! Looking forward to your focus on durability as it is perhaps the key attribute, imho. Rolex history and success can largely be understood in terms of material and stylistic durability. All the best for the new year!

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thanks for reading mike and happy new year!

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Loved following you since 2020 Tony. This article was great. This line in particular hit me (as I’m in this space for a living as well):

“Turns out, brands can buy a slot in all those “12 Best Bronze Watches” guides. Even I struggle to tell what’s genuine vs. sponsored – and I do this for a living.”

I wished more people realized this. Real, raw, unbiased takes are what the community wants. Not ad placement shills.

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it's tough out there!

i think many people *do* realize this, and then just assume everything is bought and paid for which devalues the actually good/organic content. Media's brought the situation upon themselves, but i think this is the reality.

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Great article! So with what you learned from last year, any New Year's (scratch that) New Watch resolutions?

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Calatrava - I’m a simple man. You?

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Great piece as usual sir. I think there’s a lot that depends on integrity as well. Some of the titles you mention lost their way at some point. The moment that commercialism enters the equation, things get tricky…

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ugh, i know.

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So good. Thank you.

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thanks for reading keith and happy new year!

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I didn't win the Lego watch, I'm unsubscribed. Just kidding! Thanks for putting this into the world, I'm here for it.

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nooooo!

haha before you unsub - i've got one more giveaway coming (not as good as Legos, but...)

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Always happy to support you Tony. You were the best voice on H’s podcast. Looking forward to all you do next!

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HNY Mr T! - and may all your watch desires see the light of day.

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thanks as always garth and happy new year!

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