I also didn’t get the Hodinkee radio idea (which you nodded politely along to) that the best thing for Rolex and the industry in general would be to do nothing and let things settle down. Why would you let interest continue to sag when it’s already sagging - makes no sense at all. It would be the best time for a brand to take things by the throat and release something great, and probably at a lower price point (Doxa 200T smashed it in that regard).
As I alluded to here, I'll accept that Rolex is a bit of a different animal and perhaps the best thing they could do is deliver more of the watches that people have been waiting for. Demand generation is not a problem with Rolex but it is for pretty much every other brand.
I also didn’t get the Hodinkee radio idea (which you nodded politely along to) that the best thing for Rolex and the industry in general would be to do nothing and let things settle down. Why would you let interest continue to sag when it’s already sagging - makes no sense at all. It would be the best time for a brand to take things by the throat and release something great, and probably at a lower price point (Doxa 200T smashed it in that regard).
As I alluded to here, I'll accept that Rolex is a bit of a different animal and perhaps the best thing they could do is deliver more of the watches that people have been waiting for. Demand generation is not a problem with Rolex but it is for pretty much every other brand.
And yes, love the 200T!
wow, tony, what an awesome newsletter!
thanks for reading!
checked out the 3 hodinkee radio episodes and the youtube video where you discuss your own collection, too. all great content. thank you!
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😂 🥂