The Great Big Watch Calendar 2025

The watch industry events, shows, and gatherings to look out for this year.

In last week’s Q&A, I got a few questions about the biggest watch events, shows, and gatherings to look out for each year.

Since 2023, Watches & Wonders has occurred every April in Geneva. It’s the biggest week of the year. 50+ brands, led by Rolex, Patek Philippe, and Cartier, take up residence in a convention center near the Geneva Airport, while hundreds more exhibit throughout the city. While geared towards retailers and media, it is becoming more friendly to enthusiasts.

For vintage collectors, the twice-annual auction seasons in Geneva and New York (and Hong Kong) also serve as meetups. Over the course of a long weekend, the three major auction houses all host live sales, offering the chance to preview hundreds of watches in just a few days. The November Geneva season is often the biggest because it happens in conjunction with the annual GPHG awards. In the leadup to these sales, these watches will also travel to major cities, so keep an eye out for that.

Every year, I try to attend (at least): Watches & Wonders, Geneva Watch Days, one Windup Fair, and one auction season. Attending in-person events renews my faith in humanity and brings me out from behind a screen, if only for a few brief and glorious minutes.

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Schedule of major watch industry events in 2025

• January 8-12: Original Miami Beach Antique Show, Miami Beach

• January 21-22: LVMH Watch Week, New York (moved from L.A.)

• March 8: British Watchmakers’ Day, London

• March 22: HSNY Gala, New York

• April 1-7: Watches and Wonders, Geneva

  • A ton of other brands exhibit in Geneva during this week, including at Time to Watches

• May TBD: Windup Watch Fair, San Francisco

• May 9-11: Auctions, Geneva

• June 4-8: Couture, Las Vegas

• June TBD: Auctions, New York

• September 4-7, Geneva Watch Days, Geneva

• October 17-19, New York Watch Week, New York (Watchtime and Windup)

• November Auctions, Geneva

• November 12, GPHG Awards, Geneva

• November 20-23, Dubai Watch Week, Dubai

• November TBD: WatchPro Salon and Awards, London

• December TBD: Auctions, New York

There are many other private, trade, or regional shows throughout the year, including:

• March 8-9: District Time, Washington D.C.

• May 10: Glasgow Watch Show, Glasgow

• August 7-10: Watch Week Aspen, Aspen, Colo.

• Intersect Watch Shows, Charlotte, Long Beach, and Austin

• Toronto and Vancouver Timepiece Shows

• November TBD: Micro Praha, Prague

This is focused on the U.S. and Europe—these are the markets I know and where most Unpolished subscribers are located. Please let me know what I missed.