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I got a chance to go hands-on with the upcoming BAIT x Astro Boy x Seiko 5 Sports Limited Edition and did a short intro over on Highsnobiety:
“BAIT has teamed up with Japanese stalwart Seiko to deliver a limited collection of watches. The first is a badass blacked-out dive watch inspired by the cartoon character Astro Boy. Alongside the Astro Boy Seiko 5 Sports, Seiko also announced a second, vintage-inspired effort with subtle cues (a creamy off-white dial, a domed crystal, and a throwback text on the dial) that give a wink to old-school Seiko collectors.”
The Astro Boy Seiko 5 Sports is limited to just 2,000 pieces and priced at $460, so it’ll go quick. The release uses the Seiko 5 Sports form you know and love, but with a black hard-coating and a totally different dial that makes it unlike any other Seiko 5 around. Something that’s street, but still true to Seiko too.
Of course, you know Seiko, but if you’re reading this you might not know BAIT. It’s a streetwear brand founded a decade ago with stores across the West Coast (I hear they’re coming to the Midwest soon, so fingers crossed for Chicago). Shoes, clothes, collectibles, and collabs — everything BAIT touches turns into something fun and unique.
I love what Seiko is doing with the Seiko 5 Sports, using it as a platform for collabs and bringing new people into watches. We saw the Seiko x Rowing Blazers Limited Collection earlier this year, and it feels like this two-watch collection from BAIT and Seiko will be just as successful in showing BAIT’s core customers why they need a watch or three.
Wait, two-watch collection, you said? Yep.
On announcing the Astro Boy Seiko 5 Sports LE, BAIT and Seiko also teased a vintage-inspired release coming in November, and that one I really love.
42.5mm x 13.4mm
Automatic Seiko 4R36 caliber
Stainless steel case and bracelet with black hard-coating
Water resistance: 10 bars / 100m
Rescapement is a weekly newsletter about watches. For more exclusive looks at exciting releases, subscribe to get it in your inbox every Sunday: